The Best TrueCoach Alternative for Online Fitness Coaches in 2026

TrueCoach keeps its pricing simple: three plans, each with a client limit. Coaches who look for a TrueCoach alternative usually do it at one of two moments: when their roster passes 20 clients, or when they add up what the payment fee costs them. Everything below about TrueCoach comes from its pricing page and its help center.

The short answer

On TrueCoach, Starter is $26.34 for up to 5 clients, Standard is $57.99 for up to 20 clients, and Pro is $136.99 for up to 50 clients. There is nothing between 20 and 50 clients, and nothing published above 50. CoachPilot is free for up to 5 clients, and during founding pricing Pro is with unlimited clients. TrueCoach includes a custom-branded app on its two larger plans.

TrueCoach pricing in 2026: every plan

What else TrueCoach publishes:

TrueCoach vs CoachPilot at each roster size

Two rows stand out. At 21 clients a TrueCoach coach moves from Standard ($57.99) to Pro ($136.99). Past 50 clients there is no published price at all.

The payment fee

TrueCoach's help center states: "Flat 5% per TrueCoach Payments transaction, calculated on the invoice total." (source). That fee is separate from the subscription, so a coach who bills clients through TrueCoach Payments should include it when comparing monthly costs.

Where TrueCoach is the better choice

• You want a branded app included today. TrueCoach's pricing page lists: Custom-branded app included on Standard and Pro.
• You have up to 20 clients and only need training delivery. Standard covers that roster at one price.
• You need a platform today. CoachPilot opens on Dec 1, 2026; until then you can reserve a spot.

Why online coaches choose CoachPilot instead

No cliff at 21 clients

During founding pricing, CoachPilot's Pro and Ultimate are each one flat price with unlimited clients, and coaches who join keep that price for as long as they stay subscribed. Growing from 20 clients to 21, or to 80, changes nothing on the bill.

Nutrition and training together

Every CoachPilot plan includes a meal planner and a workout planner, so a client's nutrition and training live in one app.

AI help with the planning

TrueCoach's pricing page lists no AI features. CoachPilot's plans:

• Free: up to 5 active clients, with the meal planner, workout planner, messaging, scheduled check-ins and client onboarding.
• Pro: everything in Free, plus AI food swapping, so clients can swap a food while their calories and macros stay on plan.
• Ultimate: everything in Pro, plus the AI Copilot, an assistant that drafts meal and workout plans for you to review and summarizes client check-ins.

Switching from TrueCoach

• Free migration. On a paid plan, send us your exports from TrueCoach (or share access) and we move your clients, meal plans and workout programs into CoachPilot within 48 hours.
• Contract buyout. Still under contract with TrueCoach? Join a paid plan during founding pricing, send us an invoice showing the time left, and CoachPilot is free for those months, up to 12.
• No commitment to reserve. CoachPilot opens on Dec 1, 2026. Reserving a spot before then takes no payment and no credit card.

How TrueCoach and CoachPilot compare with the rest

The bottom line

TrueCoach suits a coach with a stable roster of 20 or fewer who wants a branded app. If you're about to pass 20 clients, or you want meal plans in the same tool, compare the totals above. See the full pricing for your country.

Frequently asked questions

Keep comparing: see the full CoachPilot pricing and comparison table, the Trainerize alternative guide and TrueCoach vs Trainerize vs Everfit.