TrueCoach vs. Trainerize and Everfit vs. TrueCoach: Pricing Compared
Two head-to-head comparisons in one place, built from what each company publishes: plans, client limits, add-ons, fees and the monthly cost at your client count.
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TrueCoach comes up against both Trainerize and Everfit, so this post covers the two comparisons back to back. Everything here is from each company's own pricing page, checked on Oct 1, 2026. We haven't scored features we can't verify. For Trainerize against Everfit, see Everfit vs Trainerize.
At a glance
TrueCoach
- Free plan: none listed
- Free trial: 14 days
- Unlimited clients: no unlimited plan; the largest published plan is Pro at $136.99/mo
- Branded app: Custom-branded app included on Standard and Pro.
- AI features listed: none on the pricing page
- Payment fee: Flat 5% per TrueCoach Payments transaction, calculated on the invoice total. (TrueCoach help center)
TrueCoach prices: USD, month-to-month, as listed on TrueCoach's pricing page, checked Oct 1, 2026.
Trainerize
- Free plan: Basic, 1 client
- Free trial: 30 days
- Unlimited clients: no unlimited plan; the largest published plan is Pro 200 at $250/mo
- Branded app: Pro: $169 one-time add-on. Studio Plus: studio-level custom branded app.
- AI features listed: "AI Workout Builder" from Grow up.
Trainerize prices: USD, month-to-month, as listed on Trainerize's pricing page, checked Oct 1, 2026.
Everfit
- Free plan: Starter, up to 5 clients
- Free trial: length not stated
- Unlimited clients: no unlimited plan; the largest published plan is Studio 500 at $430/mo
- Branded app: "Custom branding" on Pro; white-label app on Enterprise (custom pricing).
- AI features listed: "AI smart response" on Pro.
Everfit prices: USD, month-to-month, as listed on Everfit's pricing page, checked Oct 1, 2026.
TrueCoach pricing and plans
TrueCoach's paid plans start at $26.34 a month (Starter, up to 5 clients), and it has no unlimited plan: the largest published one is Pro at $136.99 a month for up to 50 clients.
| TrueCoach plan | Clients | Price per month |
|---|---|---|
| Starter | Up to 5 clients | $26.34 |
| Standard | Up to 20 clients | $57.99 |
| Pro | Up to 50 clients | $136.99 |
TrueCoach prices: USD, month-to-month, as listed on TrueCoach's pricing page, checked Oct 1, 2026.
On payments, TrueCoach's help center states: "Flat 5% per TrueCoach Payments transaction, calculated on the invoice total." (source).
TrueCoach vs Trainerize pricing
Trainerize's paid plans start at $10 a month (Grow, up to 2 clients), and it has no unlimited plan: the largest published one is Pro 200 at $250 a month for up to 200 clients. Nutrition coaching is an add-on at $20 or $45 a month depending on the plan.
| Clients | TrueCoach | Trainerizeplan / with nutrition | |
|---|---|---|---|
| 5 clients | $26.34/mo (Starter) | $25/mo (Pro 5) | $45/mo |
| 20 clients | $57.99/mo (Standard) | $79/mo (Pro 30) | $124/mo |
| 50 clients | $136.99/mo (Pro) | $135/mo (Pro 50) | $180/mo |
USD, month-to-month, as listed on each vendor's pricing page (TrueCoach, Trainerize), checked Oct 1, 2026.
Everfit vs TrueCoach pricing
Everfit's paid plans start at $19 a month (Pro 5, up to 5 clients), and it has no unlimited plan: the largest published one is Studio 500 at $430 a month for up to 500 clients. Its Meal Plans add-on is $39 a month and Autoflow automation is $29 a month.
| Clients | Everfitplan / with Meal Plans | TrueCoach | |
|---|---|---|---|
| 5 clients | Free (Starter) | Not available | $26.34/mo (Starter) |
| 20 clients | $49/mo (Pro 20) | $88/mo | $57.99/mo (Standard) |
| 50 clients | $120/mo (Pro 50) | $159/mo | $136.99/mo (Pro) |
USD, month-to-month, as listed on each vendor's pricing page (Everfit, TrueCoach), checked Oct 1, 2026.
How to choose
- Start from your client count. The cheapest platform changes as the roster grows, because the tiers break at different points.
- Add the add-ons. If you coach nutrition, include Trainerize's or Everfit's nutrition add-on in the total.
- Include payment fees. If you take payments through the platform, a percentage fee is part of the real cost.
- Try before you pay. Use the free trial or free plan with one real client.
If nutrition is a core part of your coaching
CoachPilot is a platform for online fitness coaches with meal planning and workout planning on every plan, including Free.
- Free: up to 5 active clients, with the meal planner, workout planner, messaging, scheduled check-ins and client onboarding.
- Pro: everything in Free, plus AI food swapping, so clients can swap a food while their calories and macros stay on plan.
- Ultimate: everything in Pro, plus the AI Copilot, an assistant that drafts meal and workout plans for you to review and summarizes client check-ins.
See the pricing page for what it costs where you are, or read our TrueCoach comparison.
Frequently asked questions
Keep comparing: see the full CoachPilot pricing and comparison table, the best TrueCoach alternative, Everfit vs Trainerize and the best personal training software compared.
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